The language barrier in gooparts presents difficulties for people who do not know Japanese vernacular. An online search of Gooparts rankings is also quite blank as there are no reviews available in most of the well-known forums. (for instance, see http://www.xomreviews.com/gooparts.com ) . However, there is a Google translation version of the website that lets English speakers browse through the parts.

The English page of the website shows several tabs under the name banner of the site. Some of the important the tabs are ‘Find Parts’, ‘Find a store’, ‘Purchase parts’ , ‘Parts glossary’ , ‘Purchase basics’ and ‘Features’. Through the ‘Find parts’ link, car parts purchases can be classified into car models. The car models are categorized according to the country of manufacture. For example, under the Japan category you can search for models like Eunos, Honda, Mazda, Mitsubishi, Subaru; under the ‘France category you can find car makes like Renault, Peugeot, Citroen; under the USA category, car models like Cadillac, Hummer, Ford< mercury and so on. The other countries of car manufacturers that are present on the gooparts website are UK, Germany, Italy, Korea and Sweden. Beside each car model there is a ‘in-bracket’ number that shows how many car accessories are available for the particular brand.

Apart from searching according to brand name , a consumer can also find parts according to the type of car parts. In fact, the ‘Find parts’ section gives four types of search options to the users, namely, ‘search to fit models, Genre search , brand search and find new car parts.

The ‘find a store’ tab at the site enlists the contacts of registered gooparts stores across Japan.

For making the purchase the user has to click the ‘purchase parts’ tab. Under this link the purchase procedure is described in steps. The basic purchase policy of Gooparts is you choose the item and the store and then fill up an online form. You will be then contacted directly from the store tohelp you complete your purchase.

Mbok.jp or ‘Mobaoku’ is a Japanese mobile auctions site, where visitors can place their orders using mobile internet. Mobaoku already has the reputation of being the largest online mobile auctions company in japan. Besides mobile auctions, mbok. jp can also be operated via a personal computer.

Online website rankings site robtex.com (http://www.robtex.com/dns/mbok.jp.html ) places mbok.jp at number 3228 of world sites and confirms that mbok.jp is hosted from a server in Japan. Site review of mbok gives it high percentages on trustworthiness, reliability and privacy, though it warns in red that the site may contain material unsuitable for underage visitors. The site is also listed in Alexa 100000 and has secured fair rankings of WOT ratings. Presently the site seemed all geared up for the Valentine’s day with many dress items, gift items, jewelries and fragrances up for sale. Mbok. jp hosts the items in a versatile price range. Some current gift items listed on mbok.jp include unlock my heart pendant, XO stacking rings, Love poems by Pablo Neruda, the Art of kissing book and other gift items. Another classic gift item currently listed on mbok.jp is a collage sheet of  Marie Antoinette Valentine’s day designs.

You can also make mbok purchases via the mailorderjapan shopping services.

Rakuten Ichiba is not only Japan’s largest online shopping mall, but also it is one of the top 10 online ecommerce companies of the world. Since its inception in February 1997, Rakuten has grown to a current 50 million plus registered memberships. At present Rakuten is listed at the 2^nd position in the global B2C ecommerce companies. The item categories at Rakuten are extensive and comparable only to Yahoo! Japan auctions. However, unlike the auctions site, Rakuten is not only limited to online selling of items. Instead, this company owned by Hiroshi Mikitani offers extensive financial services, travel services, professional sports sponsorship and internet media services. Rakuten ichiba also offers international shipping services as a part of its international expansion plans.

As a testimony to the international expansion plans of the company, very recently on 27^th January 2010, Rakuten confirmed in a press release that they have agreed to open a partnership company based in China. The Chinese partner of Rakuten in this recent venture is Baidu, Inc. The new online internet mall in China will presently only sell Chinese and other global brands, and will later let Japanese merchants participate in it through a tie up with Rakuten Ichiba. MAilorderjapan can assist international buyers to make the article purchases and have them shipped at any valid given address.